Thursday, 10 October 2013

Statistics of International Business Tourism Visitors (MICE Industry) to Malaysia 2003-2012

MICE stand for 'Meetings, Incentives, Conventions, and Exhibitions'.

Tourism is the Seven largest contributor to the Malaysian national Economy.

Since 2003, Malaysia's international business tourism visitors increased by estimated 140% from 550,741 visitors to 1,326,734 visitors in 2012 as below chart ;

Malaysia Convention & Exhibition Bureau (MyCEB) was established in 2009 by Ministry of Culture & Tourism was tasked to strengthen Malaysia's business tourism brand in addition to positioning Malaysia at the forefront of the international MICE market.

In 2012, MyCEB it is estimated that it bring economic impact of RM1.2 billion to Malaysia.

In January 2011, under Economic Transformation Programme (ETP), MyCEB established the International Events Unit (IEU) with the goal of positioning Malaysia as an attractive destination for

1. Staging International Sports
2. Arts
3. Lifestyle
4. Entertainment events

What is the target of IEU by 2020?
1. Contribute RM400million in GNI
2. Creating 8,000 new jobs opportunities

Overall tourism GI target of RM40.7 billion and 55,600 new jobs


Meeting Facilities Available :

Mahsuri International Exhibition Centre (Langkawi)

Genting International Convention Centre (Pahang)

Kuala Lumpur Convention Centre (Kuala Lumpur)

MATRADE Exhibition & Convention Centre (Kuala Lumpur)

Putra World Trade Centre (PWTC) (Kuala Lumpur)

Putrajaya International Convention Centre (PICC) (Putrajaya)

Shah Alam Convention Centre (SACC) (Selangor)

Sunway Convention & Exhibition Centre (Selangor)

Melaka International Trade (Melaka)

Persada Johor International Convention (Johor)

Borneo Convention Centre Kuching (Sarawak)

New / Upcoming new Convention facilities 2012 -2014 :

Kuala Lumpur Convention Centre (expension)

MATRADE Centre (new development)

Subterranean Penang International Convention & Exhibition Cetre (sPICE)

Straits Quay Convention Centre

Penang Times Square