Tuesday, 9 October 2012

Malaysia Gets Tourism Boost From Reality TV

The year American television viewers have seen several popular American reality TV shows feature storylines dealing with Malaysia.

First, a popular series called American Chopper: Senior vs. Junior, devoted several episodes to the building of the 1Malaysia Chopper, a custom motorcycle, commissioned by Tourism Malaysia's New York Office.

The custom motorcycle was created to highlight the nation's strong cultural harmony and when it was debuted in Malaysia last March the show's star, Paul Teutul Sr. (known as Senior) came along for the big reveal.

While he was here, Teutul spoke highly of the country and praised Malaysia's "cultural diversity and its very friendly people".

According to Salahuddin Mohd. Ariffin, Vice President of Tourism Malaysia in New York, the exposure received from being on the programme really helped boost tourism here.

He says during the first half of the year, according to figures from the U.S. Department of Commerce, 119,528 U.S. travellers visited Malaysia which was a 18.9 per cent increase compared to the same period last year. Tourism Malaysia is confident its target of 235,000 U.S. visitors set by the Kuala Lumpur headquarters will be met.

We have been, so far, happy with the trend," Salahuddin added.

Another personality Anthony Bourdain, a celebrity chef and host for the television series called 'No Reservations' on the Travel Channel also helped promote Malaysia as a food destination and that programme also contributed to the boost in U.S. visitors.

Sumber : The Choice

I'm really into TV travel programme. Astro Channel TLC 707. Alway watch it during spare time but skip usually on Food programme like man vs food, take home chef, kitchen boss etc.

Piers Morgan's programme "Piers Morgan On..." is one of my favaurite series because he met a few rich people!